Bringing an Iconic Silhouette to Life Through Our Creator Community

We partnered with PUMA for the US rollout of their iconic Suede sneaker, activating five creators, Valentina (@valrosic), Dean (@itrapcrayons), Xander (@omgxander), Dae (@thvtboydae) and Osemega (@osemegaa), alongside coordinating seeding for over 20 additional creators, bringing the timeless silhouette to life through authentic, culture-led content.